Strategic Marketing Expert for Tech Startups
Copyright © 2025 Ifeoma Oraekie. All rights reserved.
Africhange is a Canadian-based remittance platform helping users send money between Africa and North America. Founded in 2020, it uses blockchain technology and peer-to-peer exchange to offer low-cost, fast, and secure international money transfers.
Africhange serves users in Canada, the UK, Australia, and Nigeria, supporting over 100 global payment corridors. The platform is licensed and regulated by FINTRAC in Canada and Revenu Québec, ensuring compliance and security for its users.
In this role, I:
Collaborated with product and customer support teams to launch the Africhange UK product, leading GTM strategy and acquiring 6,091 active users with GBP 2.9M in transaction revenue within 6 weeks.
Achieved a 133% increase in CTRs and a 5.8% increase in transaction volume in Q1 2025 by optimizing Q4 2024 community initiatives for the CAD corridor.
– Created product-focused email campaigns with CTAs aimed at boosting transaction volume.
– Ran product demos during monthly webinars, combined with time-based promo rates to drive CAD-to-Africa transfers.
Developed and executed programs that increased the percentage of transacting users and transaction volume by 4.6% quarterly
Developed and implemented lifecycle marketing strategies with clear messaging to drive increased transaction volume among 46K+ users.
Led customer engagement programs focused on personalized experiences and community-building, resulting in a 2.6% increase in transacting users.
Launched influencer marketing campaigns that positioned Africhange as a leading brand in the diaspora remittance space, growing reach by 167K.
Created and implemented a content strategy—educational videos and monthly live sessions—that boosted reach and engagement by 22%.
Led field marketing initiatives with vendors and local teams, driving a 5.5% increase in customer acquisition
Created engaging physical and virtual event experiences, attracting 5K+ attendees and generating 100 new signups.
Contributed to the Africhange Referral Program by identifying, nurturing, and rewarding community champions.
Testimonia goes here: Collaborated with product and customer support teams to launch the Africhange UK product, leading GTM strategy and acquiring 6,091 active users with GBP 2.9M in transaction revenue within 6 weeks.
AfriChange